A Local Paint Company - Applying Higher Principles
- Jed Roper
- Jun 7, 2024
- 4 min read
Updated: Aug 14
From Good to Great: Building a Standout Painting Business
“Good to Great: Why Some Companies Make the Leap… and Others Don’t” by Jim Collins, 2001 is a business book I’ve always loved. I don’t settle for good—I want to be great. After a 5 year study, Collins and his team figured out why some companies go from good to great and sustain that greatness over time. These principles can apply to any business, including a painting company like 3 Ropes Painting to achieve high standards and long term success through painting services, commercial painting services and expert painting services. By applying Collins’ principles—disciplined people, thought and action—3 Ropes Painting can take its exterior painting and residential and commercial painting projects to the next level, deliver exceptional quality and customer satisfaction. Focusing on excellence in commercial painting services can make 3 Ropes Painting a market leader, delivering durable beautiful results for every customer.
Key Concepts from "Good to Great"
Level 5 Leadership
Exceptional leaders blend humility with fierce resolve. For a painting business, this means leading with higher principles—putting the team and clients first.
First Who, Then What
Get the right people on board before setting a direction. It’s about building a crew that shares your own values and vision.
Confront the Brutal Facts
Face reality head-on while maintaining faith in success. This keeps your business grounded yet hopeful, even when challenges arise.
The Hedgehog Concept
Focus on what you can be the best at, what fuels your profits, and what ignites your passion. Simplicity drives greatness.
Culture of Discipline
Pair discipline with entrepreneurial spirit. It’s about consistency at a high level without stifling creativity.
Technology Accelerators
Use tech to boost growth, not define it. For painters, this could mean tools that streamline operations, not replace craftsmanship.
The Flywheel and the Doom Loop
Build momentum through steady progress, not drastic overhauls. Small wins compound into big success.
Applying These Principles to a Painting Business
Here’s how these business success principles translate into action for a local painting company:
Level 5 Leadership
Find Humble Leaders: Seek team members with humility and grit. Train them to uphold high ideals through mentorship.
Lead by Example: Roll up your sleeves and credit the team for wins, fostering a culture where people thrive on quality and collaboration.
First Who, Then What
Hire for Fit: Choose skilled painters who align with your own values—like quality and care—ensuring a cohesive group level dynamic.
Match Roles: Place people where their strengths shine, enhancing satisfaction and results in several ways.
Confront the Brutal Facts
Open Dialogue: Create a space where feedback flows freely, addressing issues head-on.
Data Matters: Use customer reviews and market trends to refine your own approach, keeping your painting company growth on track.
The Hedgehog Concept
Know Your Edge: Identify what sets you apart in St. George, UT or wherever you're located. For us it's unmatched stucco repair or flawless painting finishes.
Passion Fuels Profit: Focus on projects you love, like interior painting, to drive engagement and revenue in many ways.
Culture of Discipline
Set Standards: Define clear expectations for quality and conduct at a high level.
Balance Freedom: Let creativity flourish within your core mission, boosting painting company growth.
Technology Accelerators
Smart Tools: Implement estimating software or project management tools to streamline operations and enhance efficiency for St. George clients.
Stay Craft-Focused: Tech supports, but your superior craftsmanship remains the star.
The Flywheel and the Doom Loop
Steady Wins: Build momentum with consistent service improvements—small steps lead to big leaps.
Avoid Quick Fixes: Stick to your foundational principles for sustainable success.
"We are the best at what we do because we care. You can’t teach that." By living these higher principles, a painting business can go from good to great, delivering exceptional results for human beings—clients, employees, and the community alike.

Q&A: Building a Successful Painting Company in St. George Utah
Q: Why are ethical principles key to a great business?
A: Ethical foundational principles build trust and longevity. A painting company that prioritizes integrity earns loyalty and a stellar reputation in several ways.
Q: How does ethical decision-making boost success?
A: It avoids short-term traps, ensuring decisions align with higher principles. This fosters respect at a group level, driving painting company growth.
Q: What ethical values define great businesses?
A: Honesty, transparency, and accountability—these high ideals create a culture where people feel valued, ensuring enduring success.
Q: How can businesses avoid arbitrary power?
A: Clear ethical guidelines and checks keep leadership fair. A high level of transparency ensures decisions benefit the whole team.
Q: Why disclose business info ethically?
A: Sharing relevant details builds credibility in many ways. It empowers people—clients and staff—to engage confidently.
Q: What four principles ensure integrity?
A: Honesty, accountability, respect, and responsibility. These foundational principles anchor a business’s own approach to success.
Q: How does ethics lead to lasting prosperity?
A: A strong ethical base attracts loyal clients and top talent. By focusing on high ideals over quick wins, businesses like 3 Ropes Painting thrive long-term. Thanks for how the timeless principles of greatness apply directly to a painting business like 3 Ropes Painting in St. George, UT. We don’t settle for good — we strive for great.




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